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However, the timeline can vary depending on the competitiveness of the keywords, the quality of your content, and the overall state of your website. In some cases, such as when technical issues are fixed, results can be seen much faster. SEO can be complex and often raises many questions, especially for those new to digital marketing or looking to improve their website performance. Below, we address some of the most frequently asked questions about SEO.

What Is SEO Management? (And How to Lead Your SEO Strategy)

Search engines are a huge source of traffic for websites, which makes SEO extremely important. By improving search traffic, you will be able to increase sales and conversions on your website. Beyond the keywords (topics) used in content on a webpage and how they’re discussed, there are several “keyword-agnostic” elements that can influence on-page optimization. Find that page useful and worthy of ranking well on a search engine results page (SERP). Artificial backlinks used to try to improve your site’s ranking can be considered a violation by Google and have a negative impact on your ranking. Another concept that should become familiar to you in order to understand what SEO is and its meaning is that of user experience or user experience.

When you’re done here, you may also want to read my introduction guide on what is SEO to get an in-depth understanding of the topic. I also have a collection of SEO case study examples to learn more about search engine optimization to rank your content higher on Google. External links are not the only thing that matters for SEO, internal links (the links within one’s own website) play a large role in SEO as well. Creating an XML sitemap can also be a good way for larger pages to help search engines discover and crawl all of the site’s pages.

They rely on search engines to provide trustworthy and relevant search results. As we stated previously, SEO is an acronym and abbreviation for search engine optimization. If you’ve never heard of SEO, you may not understand what this means. WebFX is one of the best SEO companies and the top Atlanta SEO agency. We feature a team of more than 500 digital marketing specialists, plus more than 29 years of experience.

The challenge is that search engines try to be secretive about how the algorithms work, leading SEOs to rely on trial and error to understand what works best. That said, the SEO community has gleaned many insights, which is why the Google Algorithm Leak of 2024 was not Earth-shattering. If you don’t have access to a keyword research tool, try brainstorming phrases that someone would search to find what you’re offering and look at which terms competitors rank for.

How Search Engines Rank Websites

Whether you’re looking to reach people in a specific town (like Los Angeles) or people in the awareness vs. decision stage, you can do so with SEO. The indexing stage is like a librarian reviewing, organizing, and shelving various books in the library. Here, the search engine’s algorithm catalogs the content, which the search engine then relies on to deliver results to searchers. Search engines are like a library, and to build their library, they need to crawl the web. Search engines rely on web crawlers (or SEO Anomaly spiders) to explore the World Wide Web’s content. Crawlers then return this content to search engines, which they then index.

SEO is a cost-effective digital marketing strategy that can generate a high return on investment (ROI) when done right. SEO provides long-term benefits, as once you achieve a high-ranking position, you can continue to receive leads from it (as long as you’re able to compete for that top position). By driving more organic traffic and leads, SEO can contribute to a brand’s revenue growth and bottom line. SEO involves optimizing a website’s structure, content, and navigation, which can enhance your user’s experience.

• There are a number of factors that contribute to your SEO ranking.
• Page elements like title tags, image alt text, or schema markup can help Google better understand your content.
• Crawling is the process in which search engines scan all the internet webpages continuously.
• However, creating brand new content is not the only way to keep your content fresh.

When it comes to SEO, you need on-site SEO to rank — and rank well — in search results. In this chapter, we investigated the basics of SEO and its importance in today’s advanced scene. SEO plays a crucial part in progressing a website’s permeability, drawing in focus on activity and setting up validity. We examined the key components of SEO, counting watchwords, on-page and off-page optimisation, and technical considerations.

The ‘page experience signal’ will consist of Core Web Vitals, plus mobile-friendliness, safe-browsing, HTTPS security, and intrusive interstitial guidelines. One of the simplest ways to optimize cumulative layout shift is to add height and width dimensions to each new site element. Also, avoid adding new content above existing content on a page (unless responding to user interaction). Check out Google’s guide to structured data and rich results here. Unfortunately, Google recently dropped support for some free public tools that helped. However, you can now use Google Search Console to analyze this type of information.

Chapter 6: On-Page UX Optimization

• And according to Google, backlinks are a top-three ranking factor next to content and RankBrain.
• This can expose your brand to a broader audience and potentially lead to valuable inbound links.
• In practice, it means your website will be better off to rank on competitive terms than a site with fewer backlinks.
• The more publication outlets you have under your belt, the more your name will come up (and the more trustworthy your brand will seem when it comes time to make a purchasing decision).
• You can use this free off-page SEO tool to quickly analyze the health of your website’s backlinks and get suggestions for improving it.
• Ranking at the #1 spot for all target keywords is the end goal of any business’ SEO strategy.

Then, go to your “Mentions” report and filter for references to you without backlinks. This involves making site-wide technical improvements to things like security, loading speeds, and mobile-friendliness. Hit Create Alert to be automatically alerted whenever the brand is mentioned across the web. You select your local business, the tone of voice, the length of the answers, and the language. Upload high-quality images of products, services, and facilities to your Google Business Profile, and respond to all customer reviews promptly, both positive and negative. Choose a suitable guest within your industry or a complementary industry, reach out to them, and record your first episode.

FAQs On off-page SEO

Read the free resources we linked to above, take the free course, and use the free trial to implement what you’re learning on the SEO Anomaly go. Like every skill, you get better at SEO by practicing on live websites. Choosing the right SEO tools can simplify optimization, help you track progress, and improve results. Apply SEO best practices to make your site easier to find, navigate, and rank higher in search results. These steps will strengthen your SEO foundation, whether you’re starting fresh or improving existing efforts. Get started today with powerful tools that supercharge your off-page strategy.

The goal is to ensure it’s crawlable, indexable, and performs well from a technical standpoint. It’s critical to maintain an active social media presence to foster a positive digital customer experience with your brand. But it’s also an opportunity to extend your reach and potentially earn a few natural backlinks. Off-page SEO works in tandem with on-page SEO, content marketing, and other SEO efforts to help increase your website’s visibility, authority, and search rankings. On-page SEO, or on-site SEO, is optimizing web pages for users and search engines. It refers to specific elements and attributes of a website, such as content (written words), HTML, system, CSS, internal links, outbound links, and more.

Mastering off-page SEO takes time and consistent effort, but the rewards are worth it. Building quality backlinks, promoting your content, and engaging with your community strengthens your online presence and improves your search rankings. Incorporating strategies like social media engagement, guest blogging, and digital PR can provide a competitive edge in today’s digital landscape.

It’s a good practice to include a relevant keyword here if it fits naturally. The first step in off-page SEO is to create high-quality, shareable content that naturally attracts backlinks and social shares. Additionally, conducting a backlink analysis of your website to understand your current link profile is crucial for identifying opportunities and areas for improvement.

External links to related pages can help Google figure out your page’s topic. It also shows Google that your page is a hub of high quality content. For example, I recently wanted to improve our rankings for our press release guide. First, Shai created a bunch of brand new websites just for these experiments. These were fresh domain names that had never been registered before.

Here are five key areas to focus on for effective search engine optimization. Understanding search intent and local queries is crucial for businesses aiming to boost their online presence in today’s digital world. Search intent refers to the purpose behind a user’s search, while location-specific queries help find information relevant SEO Anomaly to a particular area.

🎯 Action Checklist For Step 3

• Get customers to review your website or use 3rd party applications such as Google My Business or Trustpilot.
• This is why a page with no inbound or internal links can be difficult to rank, as it it’s not found by Google via links in order to be crawled and indexed.
• A great way to improve your SEO without publishing new content is to use Google Search Console to find pages with high impressions but low CTR.
• This can also help to improve your bounce rate which is also good for search result rankings.

Off-page SEO refers to the actions taken outside of your website to improve its visibility and reputation. Primarily focusing on enhancing your site’s trustworthiness and authority. After you’ve found the perfect keywords, you can add them to a keyword list or export them. For example, you might choose to only display keywords with a minimum search volume of 100 or keywords with a keyword difficulty below 60%. This means you can get more traffic… without needing higher rankings.

Additionally, craft concise yet informative alt text that accurately describes the image. This not only aids accessibility for visually impaired users but also provides search engines with valuable information to index your images effectively. Putting the debatability of that question aside, the fact of the matter is, being #1 on the Google search engine results page (SERP) for your chosen keywords is a big deal for businesses.

Increase Branded Searches

This is crucial because larger image files can slow down website loading times, leading to a poor user experience and potentially affecting your search engine rankings. Compression, resizing, and format selection are the cornerstones of effective image optimization. By striking the right balance between file size and visual quality, you ensure your images load quickly and appear sharp across devices.

The Role of Search Intent and Location-Specific Queries

While there are some GBP’s that will rank without a website at all, having a well-optimized website helps tremendously. This is a great way to spread the word and increase your event attendance. In addition to posting your events on your website and social accounts, use GBP to boost event visibility. This type of search will display around 20 locations on the map and in the left hand sidebar. Note that these are not necessarily websites, though many contain a link to the business’s website. Use different anchor texts, mostly descriptive text that gives readers and search engines an idea of what they’ll find when they click the link.

Despite people spending more time online, there’s lots of information to consume and only the best results attain engagement. Or add high-quality images to show off a location or product or other physical thing. And this page links to helpful content about keyword research, content, and more. Needless to say, lining up your content with search intent is a GREAT way to improve your bounce rate. And so putting your keywords at the start can suggest to its algorithms that these words are the most important.

To get the answer to this you must know that Google’s algorithms prioritize relevance, authority, and user experience when ranking websites. From matching user intent to assessing technical aspects, Google evaluates over 200 factors to determine where a site appears on the SERP. By using Google Search Console, agencies can monitor indexing, keyword performance, and traffic for each location page.

Use descriptive, keyword-rich alt text to help search engines understand the content of your images. Google evaluates a wide range of factors to determine a page’s quality, relevance, and usefulness. These include keywords, content quality, mobile responsiveness, page load speed, backlinks, and engagement metrics like click-through rates and time on page. Additionally, algorithms consider contextual signals such as user location, device type, and search history. Also, when you create internal links, make sure that all the links actually work. However, you shouldn’t just create content, sit back, and wait for others to share it.

Having a page one position in Google is like having a prime piece of commercial property in Phoenix that gets the kind of foot traffic that can improve your business. Google offers several tools for research so we can identify how many people in Phoenix are looking for your products and services, and this is how we choose keywords for our SEO campaigns. At EZ Rankings, our skilled SEO team understands the importance of visibility and helps you reach the right audience. We start boosting visibility by optimizing the website for relevant keywords and creating a comprehensive content plan.

Partner with Ottawa SEO Inc. and let us help your business succeed in the ever-evolving digital world. Our New York-based team of SEO experts is not just technically proficient; they are brand elevators committed to delivering growth-oriented outcomes that make a lasting impact. Through strategic planning and precise execution, we aim to significantly enhance your digital footprint in the competitive online marketplace. Involving our SEO team during the web design process paid dividends for The Waterworks. Common among businesses and consumers alike is a presence on social media—or at least it should be.

• Below is the support you can expect when working with our Columbus SEO company.
• They’ve worked with some of the largest brands in the world, including Verizon, Microsoft, Honda, and Nike.
• We work with many internal marketing team to simplify the learning process and workflow to grow your organic presence in the search engines.
• Whether you’re a supplier, a manufacturer, or a wholesaler, making those close relationships with other businesses can take your company to the next level.
• The “You-First” mentality ensures that we continue to earn your business each month.

Inside Our SEO Agency’s Proven Approach for Driving $10 Billion in Revenue for Our Clients

Schema provides search engines with more detailed information about your business, such as its name, address, and phone number. Creating relevant content for your geo-targeted audience is another useful way to boost visibility. This can include blog posts about local events, news, or activities related to your business niche. If your business has multiple locations, create landing pages for each one so audiences know they’re in the right place. Listing your business in directories like Yelp can improve your overall rankings and help you capture more search traffic. These platforms also allow customer reviews and ratings, which play an important role in geo-targeted SEO.

Need to Support an SEO Campaign? Google-Certified PPC Management

Whether the focus is on local SEO, Google My Business, technical SEO, link building, or content, we can help. DAI Builds has been providing data-driven SEO solutions to Pittsburgh businesses since 2017. By combining machine learning methods with white-hat SEO strategies, the company optimizes campaigns, predicts trends, and enhances organic search traffic, leads, and conversions. It continuously adjusts web properties to align with algorithm changes for maximum ROI. DAI Builds has successfully executed more than 3,500 SEO campaigns for brands including Power Team Advisors, Towards AI, and Udacity, resulting in over 5 million leads.

SEO isn’t a single technique; it is a collection of approaches that must be applied consistently. Additionally, search engines are continually making changes and improvements to offer a better user experience. In order to execute SEO effectively, it’s important to stay on top of those changes and modify the SEO strategy accordingly. By working closely with you, our team will develop a customized multi-channel digital marketing strategy to grow your online leads, sales, and your business. At Ottawa SEO Inc., we are dedicated to boosting local businesses with expert SEO and web design services.

Again, we knew education was essential in helping businesses evaluate SEO agencies and find the best SEO company. Companies appeared satisfied with their SEO company, with 46% willing to recommend their SEO partner. Meanwhile, 53.8% of businesses would not recommend their SEO provider to a friend. Case studies, reviews, awards, and client references could help businesses find the right SEO company for their needs. That means less revenue, leads, and conversions for you and more for your competitor. Even if you choose an SEO company that isn’t local, they will often try to bridge the gap.

It’s important to acquire links from high-quality, relevant websites and to make sure your website has a clear and natural link structure. Is your website providing valuable and relevant content to your target audience? Creating high-quality, keyword-rich content can attract and retain users and improve your visibility in search results. At ioVista, we believe in keeping our clients informed SEO Anomaly and in the loop.

They have to understand the needs of searchers in the context of a keyword. Of course, search engines keep the exact calculations of their algorithms in secret. In the 2nd chapter of this SEO guide, you will learn what are search engines, how they work and what are the most important SEO ranking factors in Google. White hat SEO, on the other hand, refers to all the regular SEO techniques that stick to the guidelines and rules. It is a long-term strategy in which good rankings are a side-product of good optimization, quality content, and a user-oriented approach. Search engine optimization (SEO) is a process of optimizing your website with the goal of improving your rankings in the search results and getting more organic (non-paid) traffic.

For this reason, a link from a .gov domain is considered to have significant value and has been targeted by link spam. The web crawling system Google uses to find and add new websites and webpages to its index. People, places, organizations, websites, events, groups, facts, and other things. Educational-focused institutions have a top-level domain (TLD) of .edu. This human-edited directory of websites launched June 5, 1998 and closed March 17, 2017. All the hard numbers that represent real customers – the who, what, where, when, why, and how – all of which is needed to make informed decisions about SEO strategies and tactics.

Quality, well-structured content

With SEO services from an experienced SEO company, businesses get professional help developing, implementing, and optimizing an SEO campaign that generates visibility, traffic, and revenue. In the digital age, SEO is an indispensable tool for enhancing online visibility. It has evolved significantly over the years, adapting to changes in technology and user behavior.

With SEO management, your team or agency develops, leads, and modifies your strategy to maximize your results and achieve your marketing, sales, and business goals. SEO management refers to your company or agency’s management of your SEO strategy. As a part of SEO management, your team or agency develops, leads, and modifies your strategy to maximize your results and achieve your marketing, sales, and business goals. A type of voice-activated technology that allows users to speak into a device (usually a smartphone) to ask questions or conduct an online search. A controlled experiment used to compare at least two webpages to measure the effects of a different variable on conversions.

Why is technical SEO important?

For example, if competitor content has a compelling and friendly tone, you can mirror this to meet the expectations of your audience. URL stands for Uniform Resource Locator and is the address of your webpage. Visitors access your website via a page URL which is found through a search engine, internal link or backlink, or by typing the address into a browser directly.

What can you do (unsolicited) that would help them achieve their own goals or what could you create or offer that would be of value to the audience they are creating content for and trying to help? Do you have access to unique data or knowledge that would help them do their jobs better? If you can consistently be of use to smart content creators in your niche, you’ll start to build powerful relationships that will pay dividends as you’re creating content.

The bounce rate metric shows the percentage of visitors who left the website without any action. A high bounce rate is not always a bad thing but in general, a lower bounce rate is almost always better. Besides seeing the performance of your pages, it is also very important to know where your traffic comes SEO Anomaly from.

• The process of searching for information (e.g., text, images, video) from a large database and then presenting the most relevant information to an end user.
• For example, Google added E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) to its guidelines and HCU (Helpful Content Update) to its ranking system.
• It should be easy for visitors to navigate and read your site from their desktop and their mobile phones.
• Search engine optimization (SEO) is the process of improving a website’s organic visibility on search engines.

In some cases, an organization might only want to use one of these strategies. For example, organizations with a limited marketing budget might want to focus strictly on SEO. On the other hand, marketing teams that need quick results or lack the resources to create optimized content choose to focus on SEM.

Like, target keywords, better and high-quality content, etc. are some ways to improve your ranking. SEO is basically a practice to rank your website on the search engine. And ranking website means increasing visibility of your product and services.

Our SEO company also leverages a multiple channel strategy to improve your overall SEO results. We implement social media management campaigns and reach out to third-party websites to increase your online reach. SEO is always changing because of multiple Google algorithm updates each year that impact ranking factors and we are always on top of the latest news and trends. Our search engine optimization agency is constantly learning new techniques and staying up-to-date to remain ahead of the curve. Rest assured, our SEO company is proactive and not reactive.

Get in touch with best SEO Expert In Dubai

So, if you’re ready to elevate your brand’s online visibility and drive quality leads, let’s chat. Unlock the power of organic search with San Diego’s trusted SEO expert. Have peace of mind that I’m capable to help you with all your website needs.

• These tools assist in analyzing website performance, identifying areas for improvement, and monitoring the effectiveness of your SEO efforts.
• For over two decades we have helped thousands of web pages rank at the top of the organic search results on all the major search engines.
• If you are a brand-new SEO bearing full responsibility for the success of the organic performance of a client, you will come unstuck.
• He has also recommended us great contacts for PR and other SEO related resources.
• It takes years of focused learning, experimentation, and practice.

Rankings and traffic through search engine optimization

You should be known of your work that is why I share the reports to you time SEO Anomaly to time to build trust and create long term relationship. SEO is a bit technical, so, in order to rank high, you should fulfil your website with those technicalities. Page Speed tells the time taken by the page of your website to load.

SEO for Lawyers: How to Show Up First When Clients Search for Legal Help

For more than 20 years, we’ve been providing SEO services for businesses wanting to expand their online presence, increase leads and grow their revenue. Our tried-and-true SEO techniques and practices have resulted in many success stories for clients. By incorporating these elements into your SEO strategy, you can improve your website’s visibility, attract more traffic, and achieve better search engine rankings over time. Meet Shaz, i started my carier in 2017, the premier SEO consultant Dubai businesses trust for unparalleled online visibility. With a proven track record of catapulting international clients to the coveted first page of Google, Shaz’s expertise spans diverse niches.

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We believe our job is to make a technical, complicated and sometimes overwhelming search engine optimization process as simple as possible for our clients. One of the many ways our online SEO company accomplishes this is by providing each client with a single point of contact to manage your project. You get to know your Thrive SEO professional well and they will get to know your business and unique needs. Strengthen your online store’s digital presence and expand your market reach. Our SEO experts offer 24/7 customer support for your urgent needs and concerns. We provide a Shopify SEO audit, Shopify web design, paid advertising and review response publishing services to optimize your customers’ Shopify experience.

Content is one of the biggest elements of a successful SEO campaign. It is fundamental that you learn how to create keyword-targeted content assets. Identifying the right keywords is one of the most critical skills you can learn. Levitt LLP achieved top rankings in search results for vital legal search terms, significantly increasing their online visibility. Yes, we offer flexible digital marketing packages to meet your specific business needs and budget.

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Another reason why niche sites are a good place to start is that they don’t need much capital. For example, if you invent a better mouse trap we can help you find clients with a rodent problem and sell your product. If you invent a widget that cleans Kazoos there is likely very little we can/would do for you regardless of how big your budget is. Don’t get us wrong, we think a kazoo cleaning widget sounds amazing, we just don’t think there are many buyers out there for it. Proprietary Tech and CRM integrations lead to smarter marketing outcomes.

Choosing the right keywords not only helps in driving the right audience but it also saves you money. As your SEO expert in India, I specialize in enhancing your global online presence, ensuring your brand reaches international audiences effectively. You have to understand the art of optimizing organic landing pages. These are the keyword-targeted pages you want to rank in Google. Creating lead-generation websites is a decent alternative to taking on clients.

• If your category pages aren’t arranged logically, it’s more difficult for shoppers to find what they’re looking for, leading to increased user frustration and high exit rates.
• You should try and build a portfolio of projects, success stories, and case studies you can later share with future employers or clients.
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• For over 22 years, smart businesses trust our industry leading SEO professionals – because we operate with the mindset that we are trusted stewards of our client’s dollars.
• If you’re looking to grow your business internationally, we offer international SEO services to rank in search engine results all over the world.

Your success in anything is the product of what you do on a daily basis. While the fundamentals rarely change, it’s important to stay engaged in the industry. Your SEO system or strategy should be organic (no pun intended). In most scenarios, your SEO analysis will lead to micro changes. But, there will be times when you need to revamp your entire SEO strategy.

Orange County Search Engine Optimization Services

But if you have the passion, tenacity, and drive to constantly improve your skills, you can reach the highest levels of the profession like the team at HubSpot. Networking plays a crucial role in advancing an SEO career. Face-to-face networking can leave SEO Anomaly a lasting impression and foster meaningful connections 4.

If you are struggling to find employment within SEO but want to learn it to get into a position where you can legitimately offer SEO services, you need practice. They may not consider themselves experts in SEO, but they will assume you are if you sell it as a service. They will probably be able to identify significant gaps in your knowledge very early on in your relationship. Most likely, your lack of knowledge and experience will be identified more quickly.

The algorithm decides whether your page is relevant to the particular search based on the words you use in your profile and content. Keywords that you should implement include the name of your industry, job titles, skills, niche-specific terminology, and product features. To successfully promote your business on social media, combine SEO with other essential elements of the LinkedIn strategy. Many professionals don’t seem to get noticed on LinkedIn, despite their expertise and qualifications. If you’ve ever launched a business website, you probably faced the same issue at some point.

Is for having the full website compatible with the search engine spiders or crawlers, avoiding indexing issues, improve speed that is going to improve UX (User Experience). One of the most important areas of technical SEO is meet all search engines guidelines. Not only Google, but also Bing, Yandex (Russia), Baidu (China) or any other.

According to statistics, most businesses benefit from local searches. This is one reason why “…near me” is one of the most used phrases in search engines. The lesson moves from identifying the signs of popularity to creating link-worthy content. You will also learn how to utilize offline relationships to leverage your position as an organization. The lesson concludes with the link building tactics to avoid when you need to build a robust relationship with your customers.

Yoast SEO Alternative: Rank Math

The majority of search engines offer advice on how to raise your page rating, but the precise algorithms are closely guarded and often updated to prevent abuse. Now if you don’t do Search Engine Optimization (SEO), let’s say your website ranks at rank 45 in the Google Search results, resulting in 100 unit conversions. Now, on the other hand, the website ranking in the 1st position on Google Search for the same product has a conversion rate of 10,000. So if you think about it, you are losing around 9,900 potential customers just because you are not on the 1st position. If search engines literally can’t find you, none of the rest of your work matters. This chapter shows you how their robots crawl the Internet to find your site and add it to their indexes.

• What you may not realize is that bloggers in your niche create these lists for you in the form of “best of” blog posts.
• By collecting data throughout the search engine and on the Chrome browser, Google can make recommendations called the Core Web Vitals.
• This means you can get more traffic… without needing higher rankings.

Leverage Industry Glossaries for Keyword Ideas

So, if you’re looking for inspiration for an affiliate website, this is one to check out. What makes Secret so cool is how great the web design is, that they have a premium membership program, and that they are able to compete with similar keywords to that of G2. For example, if I start searching “roofing companies…” near me comes up. And if I search for it, we can see all the options that are local to me (New York City). This has allowed G2 to create such a profitable media business through their own software product and ads/partnership network that they hit $100M+ in revenue back in 2024. The Cut is a media company owned by Vox Media — the parent company of the New York magazine.

What Is Technical SEO?

Add your primary keyword to the H1 tag but don’t try to stuff everything in at the top. Another reason to post content consistently on your site is that SEO Anomaly your top content is out-of-date. Besides connecting the right topics with searches, Google will also evaluate the age of the content.

It helps search engines understand what your image is about and the context of how your image relates to your page, so writing good alt text is quite important. You can add this to your HTML with the alt attribute of the img element, or your CMS may have an easy way to specify a description for an image when you’re uploading it to your site. Learn more about how to write good alt text, and how to add it to your images.

“A business’s presence on Google Maps is managed via Google Business Profiles (or GBPs)… Administering a client’s GBP is an important skill set that a local SEO must learn,” Chris emphasizes. This skill set includes optimizing the listing to be up-to-date and accurate, with relevant and compelling visuals. A meta description is the snippet of text below a title and link in search results. The description, well, describes the content of the page to the person conducting the queries so they know what to expect.