Utilizing search intent in SEO is about discovering what searchers want to get when they plug in a search query and then providing that information. A list that would be even better and more complete with a link to my SEO audit post. This time, the link to my competitor’s page is part of a big list of resources. Unlike graphs and screenshots, blog post banners serve no practical purpose.
Products
You can use the plugin to create a short bio and have an “author box” appear at the bottom of articles. You’ll select your areas of experience or expertise, and these will display on your author box. So, catering to how people read on digital screens is essential for online success. Your slug plays a minor role in helping Google understand the main topic of your page. Before or after you upload the image to WordPress, you can change the filename to something descriptive.
Use an alt tag for your multimedia content
If you want people to find your business in search results, you need to optimize your pages. On-page search engine optimization (SEO) is fundamental to helping more qualified leads find your business when they search. Want to make sure your website gets a once-over from search engines? Once you go live, send Google and Bing an invitation to come scan your site by submitting your URL directly to them.
The first is the checklist template that you can customize to your liking. You can print it out or make a copy of the Google Doc to use when publishing pages or running content audits. Heading tags also enable Google to surface your page in results for more specific queries related to the page, allowing you more opportunities to appear on the first page of Google. The biggest thing to remember with headings is to make sure they’re descriptive.
Every now and again a blogger will mention “link building” in a post. Well, you need to figure out why people link to specific pieces of content in your industry. A while back I noticed that most content about “SEO tools” only listed tools.
Keyword Stuffing
Non-technical elements involve creating high-quality content, optimizing meta tags, and enhancing user engagement. Mobile-friendliness is a key factor in SEO and user experience. With Google prioritizing mobile-first indexing, having a responsive website is more important than ever.
- Authoritativeness shows that you are a trusted source in your niche.
- The specter looming over most SEO-related conversations in 2025 is AI.
- Over 70% of marketers say that an on-page SEO strategy is better than PPC (pay-per-click) ads for converting prospects into sales.
- Help search engines discover and understand the relationships between different pages on your website by adding internal links to your content.
- For each heading, recognize what your audience is searching for.
- For many, it is just a necessary evil, but knowing the fundamentals is actually not that difficult.
You can use our tool to instantly check for keyword consistency, title tags, image alt tags and all the other on-page SEO factors mentioned in this article. According to the Moz search ranking factors survey, title tags, also known as heading tags, are listed as the second most important ranking factor. You can get readers to click on your results by creating meta descriptions that are descriptive and that contain your target keywords and/or variations thereof. The title tag gives both people and search engines an overview of what your content is about. That’s why it’s so important to spend some time creating the perfect title for your content and web pages. Shopify tags don’t directly help SEO, but they can help improve your rankings indirectly by making it easier for visitors to find relevant content and products.
On the other hand, the query Dog Motion Picture means something else entirely, and it’s important for search engines to know the difference. For SEO purposes, when we measure TF-IDF’s correlation with higher rankings, it performs only SEO Anomaly moderately better than individual keyword usage. In other words, generating a high TF-IDF score by itself generally isn’t enough to expect much of an SEO boost. Instead, we should think of TF-IDF as an important component of other more advanced on-page concepts.
This is why you want to drop your keyword somewhere in the first 100 words or so. First, Shai created a bunch of brand new websites just for these experiments. These were fresh domain names that had never been registered before. Well, those stock images could be hurting your SEO (or at least they might not be helping it a whole lot). In this chapter I’ll show you how to make sure that your SEO content checks all of these boxes.
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