With these tools, you’re able to see what’s working and which parts of your strategy could benefit from some tweaking. The best SEO tools also provide reports about how you measure up to competitors and where the greatest opportunities lie. What’s more, they allow you to measure search performance countries, regions, or languages. One moment, your website is at the top of search engine results pages (SERPs).
Best SEO tool for auditing page performance and accessibility
See how your website stacks up relative to SEO best practices, depending on whether it’s your desktop or mobile version, with Mobile-First Index Checker. Conduct local searches using Google Search or Google Maps with Brightlocal’s Local Search Results Checker. This Chrome extension brings Google Trends right to your browser, offering instant insights into trending topics. This data gives content creators insight into potential customers’ concerns and desires, and enables them to craft highly targeted content that addresses those needs. Check what version of HTTP your server is on and whether there are any external connections on your URL with this tool. Advanced users can customize their files with Robots.txt Generator as well.
This gives you the perfect opportunity to capitalize on the trend with new content. I can see which topics or site sections bring in traffic, helping me plan my next steps and future content strategies. And I can see each cluster’s average rank in the SERP, along with how it has changed (whether it’s improving or declining). Each topic also breaks down into subtopics and related keywords. Often, these high-performing PPC keywords can be great opportunities to target organically. And I can even see how much of their traffic comes from each keyword, and how much of their ad budget they spend on each one.
While there’s no free trial, Ahrefs does provide a free Webmaster Tools package with limited functionality for site owners. Like other best SEO tools for agencies, Ahrefs offers paid add-ons such as Report Builder, Project Boosts, and Content Kit. We recommend SE Ranking for agencies seeking solid SEO tools without breaking the bank.
Ways SEO Evolved in 2024 (+What It Means for Your 2025 Strategy)
- Provide your insight, and give them a website to link back to alongside your quote.
- The “Siteliner Free” allows you to analyze up to 250 pages per month.
- I recommend you get started with the 10-day free trial, then upgrade to the Premium Plan at $69/month.
- This free tool has evolved from its humble beginnings as Google Webmaster Tools into an essential platform that reveals exactly what’s working (and what isn’t) in your SEO strategy.
- Find out how hard it’ll be to rank in the top 10 for any keyword.
If your startup is looking for free SEO tools, but you’re not sure which will be best, we’ve put together our top 30 tool recommendations to help. Pricing for the best SEO software varies greatly because the tools are usually so different. Comparing AnswerThePublic to Ahrefs isn’t quite an apples-to-apples comparison—you need to compare the varieties of apples, so to speak. Screaming Frog is an excellent tool for anyone running a website who needs to periodically check for on-site SEO issues quickly. Anyone who has a website should at least start with Google Search Console; it’s free and can give you helpful information about your site, link data, page speed and errors.
SurferSEO also provides an extensive array of training tools, including a blog, knowledge base, private SurferSEO community, and live training from the Surfer Academy. This allows users to stay up-to-date with the latest trends and best practices in SEO optimization. By providing detailed insights and clear guidance, SurferSEO empowers marketers to optimize their content effectively and compete successfully in search engine rankings. SurferSEO is a comprehensive SEO optimization tool that goes above and beyond to provide users with an all-in-one solution.
Semrush’s SEO Toolkit helps you grow your organic traffic with tools like SERP position tracking, technical SEO audits, and more. GrowthBar is a top Surfer SEO competitor that combines AI-powered writing with practical SEO tools to help you create content that both readers and search engines will love. Powered by ChatGPT-4, it offers advanced AI capabilities that make content creation faster and more effective. Starting at $99 monthly makes it a tough sell for smaller businesses and solo professionals. Many users also find that while it excels at content optimization, it falls short in other SEO areas. And if you’re new to SEO tools, the learning curve can initially feel pretty steep.
How much does SEO cost per month?
Some free SEO solutions go the extra mile and offer advanced features that can take your SEO efforts to the next level. We gave more points to tools with these features in their free or paid plans, such as competitor comparison, mobile rankings, ranking alerts, API access and XML sitemap generators. One of my favorite tools for conducting technical audits is Screaming Frog. This desktop program crawls websites and provides crucial data for SEO audits. It identifies technical issues like broken links, duplicate content, and missing meta tags. The free version allows you to crawl up to 500 pages, making it a solid choice for small sites.
YouTube serves video content to users in both Searches and Recommendation engines, based on an algorithm that takes into account a number of factors about your video and channel. New website owners will have different needs from small and midsized businesses and large businesses. If you have many people collaborating with the SEO tools, then a tool with solid collaboration options will be ideal. Before you select the best SEO tool for yourself, you’ll have to evaluate your SEO needs. If you’re just starting out, it may be better to opt for a tool that’s simple and easy to get started with and has beginner-friendly tutorials. But if you’re a seasoned digital SEO Anomaly marketer, then an advanced tool will serve you better.
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